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Established in London, 2020, H.E Sports offers collections inspired by leisure-wear and off-duty pieces from the golden age of menswear.

 

Informed by his time in the menswear industry, where owner Greg Farmer created forensically accurate subculture pieces through sister brand Gregory Farmer Clothing, and previously during his time as Creative Director of heritage brand Brutus. Dressing for work, and dressing for the day hi-lighted a distinct lack of moveable pieces in his own wardrobe. Along with the rest of the country, March 2020 lockdown saw him working from the living room floor instead of his studio, alongside his 4 month old baby and wife in a 2 bed flat in South London. It highlighted the need for a few extra inches in his “uniform” - and so, the “Home Edition” Sports Shirt was born.

As the pandemic rolled on, and as life made its twists and turns, more pieces emerged that didn’t fit the rigidity of subculture styles covered with GFC. The need to feel put-together but comfortable didn’t waver, and designs inspired by the new way of living were added to the wardrobe, but had no place in the collection. And so, as the weeks turned into months, and the pieces turned into a line,  the Home Edition Sports Shirt left the Gregory Farmer Clothing line and joined the leisure pieces to form the brand H.E Sports.

 

It is an autobiographical collection, as self needs changed, so too do others - a move to the North East coast, and days spent on the beach and surfing in the North Sea coincided with an obsession with Arnold Newman’s images of Picasso in his Cannes Studio - and so the towelling line was born.

Autumns now spent on long wholesome walks rather than at soul weekenders saw the creation of the Cagoule, inspired by Hayashida’s Take Ivy (1965) and fixing all the niggles from Cags-gone-by.

 

H.E Sports is a love letter to British manufacturing. It is ethical slow-wear, made in London in small batch pieces. The focus is solely on creating garments that will live a long life, using high quality, hard working cloth paired with highly skilled makers and no compromise. Cloth is mostly made up of old stock - end of line Italian cotton and Irish linens and so on. Every aspect is scrutinised for its impact on the environment and its authenticity - it’s small batch because every piece is made to be worn, and made to be loved.